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Features

Demonetization and Adivasis

raju nayak

  Rajunayak Vislavath Let me begin with a story about demonetisation that affected a tribal woman Sukli in a village called Bhatu Pally, a small adivasi hamlet in Warangal District, Telangana. It is situated nearly 100 kilometers away from the old district headquarters and nearly 25 kilometres away from the newly formed district called Jaya …

Features

Brand Modi: The Sense of an Ending?

shafiullah anis

  Shafiullah Anis Douglas Holt, former Professor of Marketing, Harvard Business School, says cultural brands are “built according to principles entirely different from those of conventional marketing. Cultural brands win competitive battles not because they deliver distinctive benefits, trustworthy service, or innovative technologies (though they may provide all of these). Rather, they succeed because they …